Recent Work
Over the past decade we’ve been honored to work with over a hundred amazing clients across a variety of industries to produce effective marketing solutions that helped them propel their brand forward and grow their business.
Case Studies
- Nutri-Link Technologies
- Newton Federal Bank
- Newton County School System
- Acuity Brands
- Maytronics
- Process Equipment & Controls
Nutri-Link Technologies
Nutri-Link Brand Journey
From their beginning as a two-person start-up and during the journey to a successful technology leader in the K-12 market, our team has been with Nutri-Link Technologies every step of the way. They rely on our creative team to deliver as much value as possible with every project, and optimize the results from every marketing investment. Throughout the years, we've worked together to help Nutri-Link develop their brand identity and messaging, position their business, and take products to market; as well as create sales materials, exhibits, engaging websites, and landing pages to support effective campaigns. This is small business marketing... creative, collaborative and cost effective.
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Newton Federal Bank
Making a Difference in Community Banking
Through our long-standing business relationship as a customer and marketing partner, Square One Creative Group has provided strategic guidance and creative services to help realign the Newton Federal Bank brand with the changing expectations and needs of the communities they serve. As our capabilities have evolved, we have been able to help NFB evolve their financial services and enhance their brand. We worked collaboratively to brand and launch their new CommunityFirst holding company, then provided ongoing creative marketing and PR support to promote their message and image in Newton County and areas of expansion.
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Newton County School System
An Education in Branding and Marketing
From our beginning, NCSS selected Square One Creative Group as their strategic marketing partner to help enhance their image and improve communications with community businesses and residents. We work closely with the district Superintendent and PR Director for all of Newton County Schools to develop messages and produce the marketing solutions that drive successful fundraising and support initiatives critical to operations. During this time, NCSS has received top honors in marketing and PR from national school associations for our creative work.
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Acuity Brands
Multi-brand Product Marketing and Training
A $3.5B global leader in innvovative lighting solutions and controls technologies for residential, commercial and public utility applications, Acuity Brands understands how important creative marketing solutions and quality content is to ongoing success. With more than a decade of lighting industry expertise,Square One Creative Group provides strategic support of training, brand and product marketing initiatives. During this time our team has produced dozens of videos, promotional and technical literature, and a variety of creative content delivered across web and social platforms, learning management systems (LMS), trade show ehibits.
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Maytronics
Maytronics and Dolphin Brand Advancement
As the leader in robotic pool cleaners in many countries around the world, Maytronics recognized the need to enhance their brand perception and increase their presence in the U.S. market. A key part of this corporate initiative was to produce engaging, informative content for dealers, prospective buyers, and current customers. Over the next few years, Square One Creative Group developed and refined underwater recording methods and studio imaging processes that optimized productivity and quality. During this time our team has produced dozens of videos, hundreds of product photos, and a variety of interactive content delivered across web and social platforms, learning management systems (LMS), trade show video walls and dealer showroom kiosks.
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Process Equipment & Controls
PEC Brand Enhancement
PEC was formed from a decades old family business that specialized in the fabrication of custom commercial fryers for food production. Square One was initially hired to create a corporate brochure with the goal of promoting PEC as a resource for equipment fabrication and plant maintenance for a variety of industries. We provided insights into market opportunities and the competitive landscape that convinced PEC's leadership team to begin with a fresh brand strategy and practical marketing plan. Over the next year, we developed a compelling messaging framework and strategy to position PEC as "the source" for innovative design, quality equipment fabrication, and maintenance strategies to optimize productivity. We used this to create a new responsive website with informative content and an engaging video. Additionally, we produced a series of solutions brochures and an impactful trade-show exhibit to illuminate PEC among the competition.
View Case StudyOur Portfolio
Corporate Video
Corporate Training Video, Company & Product Showcase, Corporate Event & Video Documentation, Local & National Broadcast TV Commercials
Marketing & Design
Branding Identity Systems, Website Design & Development, Tradeshow & Event Collaterals, Logo Design
Commercial Photography
Product Photography, Industrial Photography, Event Photography, Photo Documentation