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Maytronics and Dolphin Brand Advancement

As the leader in robotic pool cleaners in many countries around the world, Maytronics recognized the need to enhance their brand perception and increase their presence in the U.S. market. A key part of this corporate initiative was to produce engaging, informative content for dealers, prospective buyers, and current customers. Over the next few years, Square One Creative Group developed and refined underwater recording methods and studio imaging processes that optimized productivity and quality. During this time our team has produced dozens of videos, hundreds of product photos, and a variety of interactive content delivered across web and social platforms, learning management systems (LMS), trade show video walls and dealer showroom kiosks.

The expanding library of video content and creative assets produced by our team has been deployed in campaigns to customers and dealers across a range of channels and online platforms. The consumption of this content is directly impacting brand awareness and value, and producing quantifiable ROI in the form of engagement and sales.

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Over the past decade, we have partnered with regional and national businesses committed to improving sales performance and profitability, and driving continuous growth.