A Thanksgiving Recipe for Success

November 21, 2018 | Posted In: B2B, Digital Marketing

No matter the size of your company – a practical marketing plan is the best way to connect with current customers and attract new ones, but just like making your Grandma’s apple pie, you have to use the right ingredients and follow the right steps. In the spirit of Thanksgiving, here is our not-so-secret recipe […]

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Strategy: Your ROI Multiplier

November 13, 2018 | Posted In: B2B, Branding, Digital Marketing, Strategy

For many business owners, marketing can be tricky. When results aren’t as good as expected, their response is to pour more money into the same tactics. When that doesn’t work, they dramatically cut the budget or arbitrarily try other tactics. None of these options are likely to achieve much success.   In the same way […]

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Get more done and have more fun? Here’s 4 simple steps.

July 17, 2018 | Posted In: B2B

What if you could work less and be even more productive? Sounds too good to be true, but it all starts with knowing how to really unplug when we leave the office—and if you’re like me, this starts with your phone. Our environment of constant connectivity causes a lot of pressure to answer calls and […]

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B2B Marketing: Will paying the price for expertise really pay off?

June 26, 2018 | Posted In: B2B, Branding, Strategy

In today’s world of rapidly-evolving platforms and digital marketing channels, the popular assumption is that innovative strategies based on data-driven insights are the secret to modern marketing success, so senior executives are better off replacing experienced strategists with fresh-faced technologists — plus the idea of better results and a lower investment appeals to every business […]

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B2B Companies Need a B2B Agency – 5 reasons why

June 11, 2018 | Posted In: B2B, Digital Marketing

You’re offering products and services to solve business challenges and improve performance, not the latest fashions or trendy foods; B2B buyers make informed intelligent decisions rather than an impulsive emotional response. This means more strategic thinking, critical insights, ingenuity, and creativity are required to market and grow your business. Here are 5 reasons your success […]

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Best Practices for Posting YouTube Videos

April 30, 2018 | Posted In: Video Marketing

As you learned in our last blog, 3 Steps to Successful Video Marketing, video is a major marketing opportunity for your business. By taking a few simple steps to optimize your video’s potential, you can easily maximize your sales. Placing your content in front of the right people (your future customers) is achieved by making […]

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B2B Social Media dos and donts

The Dos and Don’ts of B2B Social Media

February 5, 2018 | Posted In: B2B, Digital Marketing, Social Media

You may think that a B2B business doesn’t have a place on social media because your target audience isn’t the common consumer. You’d be wrong. Whether you’re selling manufacturing software or a consumer product like makeup, you’re selling to people. Buyers, HR managers, plant supervisors – they’re all people who have interests, wants and emotions. […]

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